Category Archives: Media

Why embark on a lost war?

Abbas Nasir

HOW would you react to an advertisement offering employment to ‘an ordinary man of normal temperament’? Would you apply for the job? It may sound dull but it could be exciting.
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The Rise of Social Media Creates New Opportunities and Challenges for Retailers

A new IBM (NYSE: IBM) survey of more than 28,000 consumers released recently – the largest global survey of its kind – found that, overwhelmingly, consumers are looking for a more personalized shopping experience and are willing to share select details about themselves with their favorite retailers, in order to educate Continue reading

Pakistani media: a microcosm of society

Babar Ayaz

The media considers itself as the ‘watchdog’ of a society, but the trouble is that this watchdog is free to bite anybody in self-interest without anybody to admonish it. At least in Pakistan where the media is going through a phase of newfound freedom in excitement, the internal and external checks and balances have not developed in the media. This is more true about the electronic media, which is just a decade old.
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How a vibrant media can thwart a coup

By Nasim Zehra

No coup is about to take place in a Pakistan where the independent media has ensured that every move by every player on the national power scene is examined threadbare. Continue reading

The annual anchor awards

Elf Habib

The glitz and glamour splashed by the renowned media accolades like the Oscars, Cannes and Emmys as well as the pageant of local Lux laurels have long faded and the year itself is ending but no awards unfortunately have so far been instituted or conferred upon our TV anchors despite their ceaseless prattle to inform and incite the viewers about what they are required to believe as their most crucial concerns. Continue reading

The information war

By Ayesha Ijaz Khan

There was an interesting discussion on PTV’s “Sochta Pakistan” (December 3, 2011) regarding the Continue reading

BBC and the tirade of information war

By Momin Iftikhar

The airing of a two segment BBC ‘investigative’ documentary series, Secret Pakistan, is instructive in understanding the coercive manner in which our ‘allies’ are turning the powerful media screws at their command to make Pakistan conform to their manner of orchestrating the Afghan war. Continue reading

Media jingoism

By Saroop Ijaz

Fortunately, it seems that Pakistan is not going on a full scale war with the United States, at least not immediately and apparently a large section of our media is very disappointed. Continue reading

Being lost between perception & reality

Jawad Raza Khan
Exclusive to pkarticleshub

A fast internet connection, a mini notebook or a laptop, PDA (I-Mac/ Android) with a nerd sitting on it, is the basic ingredients of“anamelessstrategic legionnaire”, in today’s cyber war zone. Continue reading

Guidelines to Media-Military relations

By Dr Tehmina Mitha
Pkarticleshub Exclusive

“Some people say media is the enemy but in fact media is really a battlefield and you have to win on it”. Continue reading